More sales and growth without growing your structure
I drive growth for your SME or Start Up with the POP UP approach: I get involved as much —or as little— as your business needs, with total focus on results.
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I drive growth for your SME or Start Up with the POP UP approach: I get involved as much —or as little— as your business needs, with total focus on results.
A different way of driving your business growth: I join your team when you need it, at the intensity you decide, without adding fixed structure costs.
I step in exactly when you need it, with no waiting time or red tape. Direct focus on selling more.
I work with you as much —or as little— as you need. From a one-off project to ongoing support, with no hiring and no unnecessary commitments.
Everything I do points to one number: more sales. We measure and adjust constantly to maximize the return on your investment.
Strategy, sales and execution under one roof. Practical solutions, built for the day-to-day of an SME or Start Up.
A clear diagnosis of your business and a concrete path to sell more: where the opportunity is, what's holding back your growth, and what to do first.
I open doors: new clients, partners and sales channels. I turn business opportunities into real revenue.
I bring your product or service to market with a sales focus from day one, minimizing risk and investment.
I define who your ideal customer really is, where to find them, and how to reach them. Direct outreach to the companies and people it's most worth having as clients.
Stories that connect with your customers and set you apart from the competition, so you sell more and better.
I review where your investment is going and redirect it to what actually drives sales. More results with the same budget.
I've spent my entire career helping brands sell more and grow better. Today I put that experience to work for the SMEs and Start Ups that need it most: ambitious businesses with limited resources and little room for error.
I work with the POP UP approach: I join your team when you need it — a week, a project, a few hours a month — and step back when you don't. Strategic vision, executive experience and top-level commercial focus, without hiring anyone or growing your fixed structure.
Degree in Business Administration and MBA from ESADE. Over 25 years leading growth at companies such as Suntory Beverages & Food Europe, Sunny Delight, GB Foods, Panrico-Donuts and Nestlé, and as CEO at Start Ups. The same judgment, now sized to fit your business.
Real results for businesses with real challenges. Here's how the POP UP approach has driven growth and sales across different sectors.
Redesigned the media planning model for a European beverage group: a better media mix, higher effectiveness and significant cost savings.
Consolidated and grew a climate tech sustainable packaging startup, with alliances in over 10 countries and adaptation to local markets.
Redefined the identity and positioning of a beverage brand at a European level, unifying strategy across every country.
Market research uncovered the opportunity to reach a younger audience. New positioning and an aspirational communication platform followed.
Influencer and YouTuber campaign for a beverage brand: sport challenges and an Augmented Reality app with exclusive content.
Redesigned formats for a consumer goods brand with a high price perception, following in-depth research to define the optimal price point.
A well-known sliced bread brand needed to boost sales on a tight budget during the Christmas campaign.
The simplest way to see how I work: 10 hours of real, hands-on time on your business —strategy, sales, whatever you need— for €500. No commitment, no fine print.
Secure card payment via Stripe. You'll receive an invoice automatically.
Feedback from those who have experienced the impact of the POP UP approach on their businesses.
"Ignacio brings an energy and a positive attitude that's contagious to the whole team. He combines strategic vision with a healthy obsession for results: you always know exactly where you stand and where you're headed. A key ally for growth."
COO, VROOEM.com
"Ignacio has a unique ability to truly listen, grasp what the client needs — even what isn't said out loud — and connect that understanding to solutions that stand out for their approach and real usefulness."
CEO, Welcome2guests
"The go-to-market plan Ignacio put together for our orthopedic prosthetics innovation stands out for its clarity, its immediate applicability and the speed at which it was developed. It brings structure and momentum from day one."
General Manager, IQGroup
"Ignacio knew how to spot what our project truly needed, and suggested and carried out substantial actions that moved us to a different level. He combined kindness, clarity and pragmatism with delivery, precision, speed and effectiveness. He is extremely generous with his knowledge, contacts, intuition and experience, giving us the sense of having strong, reliable and honest support. Highly recommended if you need to grow and don't know how."
Cuida't si cuides Team
"Ignacio combines professionalism, a commercial mindset and growth vision like few others. He's a trusted profile who delivers from strategy through to execution with measurable impact."
CEO, Grupo Erre
"Ignacio has a great ability to adapt to the client's real needs, and a creativity that translates into effective, actionable solutions. He always delivers more than expected."
CEO, Bonavista Apartments
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