Imilla Road – Lessons from the Trenches of a Boutique Pop-up
Imilla Road truly highlights the power of the pop-up.
It popped-up in three prime locations including the LES, Soho and lower Broadway. (See the before and after pictures from vacant vanilla shell to full blown shop!)
Driving foot traffic can be half the battle! See clips of coverage of Imilla Road from various locations.
The power of pop-ups to create buzz and media exposure continues with quotes and highlights from our participating designers, opening nights and editor’s events
Follis NY came to us and wanted product placement. We got a lot of interest during the first round of pitching, but the bags were not shot. On the second round the bags were pulled by InStyle and shot! A great example of the cultivation with editors.
Next Follis NY entered the Independent Handbag Designer Awards and won. This spurred a new round of press! Integrated marketing can give a brand an additional boost.
Steve & Barry’s – A Big Retailer Uses the Power of Regional & Local Media
While working for a big brand with big celebrity partnerships might seem like an easy job (who doesn’t want to interview Sarah Jessica Parker?!), Steve & Barry’s used a regional and local strategy that can be applied to many businesses (even if your market is New York City), it honed in on target markets with public relations and integrated marketing.
While you will see many clips from taking celebrities on tour to stores (also a great marketing idea), the clips below are of stories highlighting our retail store in that particular area including local news shows (see video clips of both local and national shows).