Q: What is a pop-up?
A: Invoking both memories of children’s books and state of the art computer advertising, the term has garnered more and more attention in the commercial real estate business and is best described by the World English Dictionary as an adjective: of a shop, restaurant, venue, or other business) intentionally opening and closing for business within a very short span of time: a pop-up shop.
Q: Why are Pop-ups important and relevant to my business?
A: The pop-up concept has gone wide and can apply to almost any business (see the recent New York Times articles regarding pop-up car markets! Pop-up are being used for fashion, accessories, and food, to name just a few. Why have these companies decide to pop-up?
• Introduce their brand to a new audience or market
• Test market your brand
• Launch a new product
• Increase brand awareness and marketing for your brand
• Introduce concept boutiques
• Present seasonal shops
- Boost revenues with highly promoted sample or warehouse sales
See some of the most innovative poppers below! Also be sure to visit our Case Studies Page.Q: What are the cost benefits of pop-ups?
A: If you went and visited the line at the Fashion’s Night Out Target Missioni store you know that it is possible to make a profit when popping-up. But what if you’re not a big brand? It’s still very possible, remember that you may be paying a premium for a short-term lease therefore you want to maximize the space including staying for a longer period of time, this also gives you an opportunity to maximize your marketing efforts and drive continuing traffic. Many landlords are also willing to work with clients to cut cost, for example instead of drafting a lease agreement they can save legal funds by creating a licensee agreement. Finally, many companies who have popped-up feel the amount of media exposure and buzz that was created paid for the cost of the space.
Q: How do I get started planning and implementing my pop-up?
A: Call or e-mail Pop-up Marketing to set-up a free consultation!