Lower East Side of Manhattan.  We are happy to report the business is growing with new

locations and pop-up shops!

If your looking for a great juice cleanse or are interested in raw or vegan living Organic

Avenue is the place for you.  Pop-up Marketing was greeted by the same great service and

educational information we’ve received downtown.  For those of you interested in

pop-up shops there is also a wealth of information on the space and great images.

Organic Avenue certainly is doing somethings that all poppers should consider:

• Each space follows their branding – see their great orange signage and interior to match.
• They are testing markets on 57th Street between Fifth an Sixth Avenue and in Chelsea.
• Great marketing by letting customers sample the product – often direct contact with the consumer will seal the deal – hello cash register.
• The use of the space is super cool – it’s a larger space, but they’ve strategically used the front space.
• They are their until the end of the month and then TBD – if you are a brand that wants to pop-up you might want to consider this space.

Check out these shots of the store – they’ll make you want to do something healthy.

around the world.  This week we are starting in our own “backyard” New York City.  It’s a bit of a heat wave, but there are two great

pop-up shops on the Lower East Side that well worth it to beat the heat. The first ends tomorrow!

Local designer Michelle Zimmerman has been in the jewelry business for seven years, making dainty gold-filled necklaces ($45–$325),

bracelets ($30–$80) and earrings ($70–$190) for her e-commerce site. This temporary space is her first brick-and-mortar retail

endeavor. It’s decked out with vintage furniture, a sparkly chandelier and icy-blue hues.

The collection includes engraved monogram coin pendants accented with a mini pearl ($165–$190); handblown-glass evil-eye bracelets

($30); and crystal-, pearl- and gemstone-adorned chain necklaces ($258). Mention TONY for 20 percent off all items through June 30.

http://www.timeout.com/newyork/shopping/new-stores-june-2127-2012

*****The story behind the story – Michelle lives in the neighborhood and found the space through another vendor who needed to give

up the lease for a few months.  In creating and implementing pop-up shops the hardest part can be the real estate, BUT you can see how

spaces have come to be for several designers & businesses!  Keep your eyes peeled for Delicate Raymond!

The second pop-up you have to be in the know and preferably a skateboarder!  Certified Skateboards are also on Orchard in a new

building and create skateboard and custom screen print shirts.  Mr.  Pop-up Marketing – who skates and surfs ordered a shirt.

V. cool space in the bottom of a building owned by Damon Dash who is supporting the brand.  For more information follow them on

Twitter at @certifiedskateb.  Below check out their silk screen, skateboards and cool logo.  *****The story behind the space – they know

Damon Dash!  Not bad people!